"We focus on creating products that are inspired, designed, and handcrafted to fit your life"

-Shawnna Feddersen CEO


Gameday Couture began in 2010 with the style-conscious, sophisticated sports enthusiast in mind. The brand quickly developed a following, and in 2014, the Gameday Couture Team appeared on ABC's Shark Tank where we formed a partnership with Mark Cuban, owner of the NBA Team, the Dallas Mavericks.

Since then, Gameday Couture has grown exponentially, working closely with universities and NBA teams to capture their brand and image - and branching out into Statement Tops and Accessories, known as Social house Boutique, and a Resort and Private Label line.

Visit our wholesale site to learn more about how you can become a retailer.


Our products can best be described as classic traditional women's fashion with a contemporary twist.

From casual to dressy and everything in-between, there is something in the Gameday Couture and Social House Boutique collection for every style, body type, and personality. Utilizing trendy cuts, high quality fabrics, and a wide variety of embellishment techniques, the products take on a life of their own and definitely stand out in a crowd.

We are continually on top of forecasts and trends to offer our customers the latest in style, fit and materials to look good and feel great in their Gameday and everyday apparel.


Get In Touch

 As a growing company, we are always accepting resumes!
and your information will be put on file.
Thank you for your interest!  




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