Randi doesn’t just know football, she lives it. Her journey as the matriarch of the Mahomes family and a single mom in the spotlight resonates across the NFL, making her an aspirational figure for women everywhere. She represents authenticity, resilience, and confidence; values that align perfectly with Gameday Couture’s mission to create officially licensed fanwear designed by women, for women.

Auburn pride runs deep for Madi Prewett-Troutt. As the daughter of an Auburn basketball coach and a former player herself, she’s been part of the Auburn family from day one. Now, she brings that same passion and gameday energy to her signature street style. The GC x Madi collection celebrates her legacy, her love for the game, and her effortless approach to fashion – made for the girl who knows how to keep it cool, court-side or not.

Lily built Sportsish as a hub for women who wanted to talk about sports the way they talk about everything else – with humor, honesty, and hot takes. Gameday Couture built a line for women who wanted to wear their fandom their way – with quality, confidence, and a wink. Together, we’re proving what everyone already knows: girls who know ball also know style.