We invite you to
Shop the Soho
A Modern boutique experience offering the latest in fashion from today’s stylefluencers.
We are at the forefront of social media, bringing you head to toe looks and curated collections to make your shipping experience effortless.
Our brand and styles are made with you in mind. We buy and design sophisticated, chic, and modern collections we know you’ll love.
About Gameday Couture
What Statement will you make on gameday?
In 2010, Gameday Couture was just an idea - a dream of how to give style-conscious sports enthusiasts fashionable clothing alternatives in a male dominated industry Today we’re a national brand that is sold in over 2000 stores, and work closely with more that 150 NCAA and NBA teams.
  • 150 NCAA and NBA licenses.
  • Trademarked silhouettes, designs, and extended size.
  • 2000 retailers
Our Vision
After ten years of leading the women’s sports fashion apparel industry, our customers wanted to bring that innovation to their everyday fashion.
Gameday and social house have come together to bring contemporary selection of both gameday and everyday looks to your wardrobe.
We are excited to announce the launch of social house boutique, a digital boutique shopping experience with curated collections from stylist and influencers bringing today’s ever changing trends to your fingertips.
left: Shopthesoho.com CEO Shawnna Latham-Feddersen. Check out the exclusive interview below
on the inspiration behind the brand & more!

Shawnna Latham- Feddersen CEO and Kurt Feddersen, President

60 second Q&A with our CEO Shawnna Latham-Feddersen //

Sit down with our CEO Shawnna Latham-Feddersen as she answers all of your burning questions about Social House Boutique, such as the inspiration and history behind Soho, what you can expect from the brand, and more!