WELCOME TO SOHO
The Social House of modern curated fashion from premium, independent brands.
OUR VALUES
MODERN
Modern style for a modern shopping experience. Shop effortless and versatile outfits, fresh new arrivals, modern capsule collections, luxe basics, and more for inspiration for your everyday style.
CURATED
PERSONALIZATION: the action of designing or producing something to meet someone’s individual requirements.
CURATION: the selection, organization, and presentation of online content, merchandise, information, etc. typically using professional or expert knowledge.
A curated style should be inspiring, not overwhelming. Style strategy is the cornerstone of a curated closet. Social House brings you modern fashion from some of the most unique independent brands for a personalized curated experience.
AUTHENTIC
people make more reflected decisions. We do not intend to design people, rather we intend to design the products which help the world perceive who that person is or what they stand for.
ETHICAL
Our promise is to partner with as many ethically responsible and vetted brands as we can. Bringing you products that are ethically sourced and can be trusted. Our marketplace of curated brands helps ethically conscious consumers find stylish products that reflects not only their personality, but their values as well.
THOUGHTFUL
We are committed to offering thoughtful choices, thoughtful design, responsible sourcing, and fostering the connection of communities. We put thought in everything we do – from how we source our materials, to how we can give back and inspire our industry and community.
SOCIAL
STYLE IS A MINDSET – that mindset needs inspiration. What we wear has always revealed our aspirations and values. We look to others with similar values and mindsets to gather such inspiration. The future of shopping is social commerce. It’s our never-ending pursuit to provide effortless access to a community driven marketplace of curated style that reflects your experiences, your passion/taste, and personality.
AUTHORITATIVE
Looking for a little confidence? - We've got you! Our focus is simple - make fashion and styling accessible with confidence built in. Our design team works around the clock to develop and source the latest fashion trends and the social and cultural influencers we work with are dedication to providing fashion, fit, quality, confidence, and time saving advice.
We invite you to
#SHOPTHESOHO
CEO, Shawnna Latham-Feddersen
With the creation of Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel. GC's highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team they represent.
@shawnnafeddersen
THE BRAND
Gameday Couture is an independent brand steeped in the independent traditions of sports and its fans. We make premium, officially licensed apparel that defies seasons and represent some of the most iconic sports powerhouses. Proudly one of the first Female-owned and Female-Led companies to produce thoughtfully designed and ethically sourced female-focused fan apparel. Our highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team we represent. Premium fabrics, expert styling, and thoughtful design. Gameday Couture – Modern Sports Fashion.
OUR HISTORY
Gameday Couture was established in 2010, as a manufacturer of officially licensed women’s college apparel. In 2014 the brand had the privilege of striking a deal with Billionaire Mark Cuban on ABC’s Shark Tank. Today, the brand continues to create fashion-forward women’s licensed and private label apparel, holds over 250 NCAA licenses, all 32 NFL team licenses and 30 MLS licenses. Gameday Couture is distributed through both B2B and D2C channels in over 2500 stores nationwide.
Share your gameday style
#GAMEDAYCOUTURE
