#SOHOSUPPORTS

WOMEN'S HISTORY MONTH

Show your support by donating to female focused grants, scholarships, and organizations at checkout!

@survivingsuburbanlife with her three daughters wearing

Our Mission

Our mission is to help students, entrepreneurs, and other inspiring women doing great things. We're so excited to announce the launch of #SohoSupports Women's History Month! Show your support by donating to female focused grants. scholarships, and organizations at checkout! .

Here's to

May we know know.
May we be them.
May we raise them.

Our CEO, Shawnna Latham-Feddersen

With the creation of  our sister brand Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel. 


Thank you for helping us build this woman owned and led business!

Shawnna Latham-Feddersen CEO of Gameday Couture and Soho.

GAMECHANGERS

Join our CEO, Shawnna Latham-Feddersen as she sits down with inspiring people who are changing the game through their work, their passion, and life success.

EPISODE 01: THE COMPELLING & INSPIRING TRUTH ABOUT BEING AN ENTREPRENEUR with Ashley Morrow