#SOHOSUPPORTS

Show your support by donating to female focused grants, scholarships, and organizations at checkout!

@survivingsuburbanlife with her three daughters wearing

Our Mission

Our mission is to help students, entrepreneurs, and other inspiring women doing great things. Show your support by donating to female focused grants. scholarships, and organizations at checkout! #SohoSupports

Here's to

May we know know.
May we be them.
May we raise them.

Our CEO, Shawnna Latham-Feddersen

With the creation of  our sister brand Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel. 


Thank you for helping us build this woman owned and led business!

Shawnna Latham-Feddersen CEO of Gameday Couture and Soho.

GAMECHANGERS

Join our CEO, Shawnna Latham-Feddersen as she sits down with inspiring people who are changing the game through their work, their passion, and life success.

EPISODE 01: THE COMPELLING & INSPIRING TRUTH ABOUT BEING AN ENTREPRENEUR with Ashley Morrow