#SOHOSUPPORTS

    Show your support by donating to female focused grants, scholarships, and organizations at checkout!

    @survivingsuburbanlife with her three daughters wearing

    Our Mission

    Our mission is to help students, entrepreneurs, and other inspiring women doing great things. Show your support by donating to female focused grants. scholarships, and organizations at checkout! #SohoSupports

    Here's to

    May we know know.
    May we be them.
    May we raise them.

    Our CEO, Shawnna Latham-Feddersen

    With the creation of  our sister brand Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel. 


    Thank you for helping us build this woman owned and led business!

    Shawnna Latham-Feddersen CEO of Gameday Couture and Soho.

    GAMECHANGERS

    Join our CEO, Shawnna Latham-Feddersen as she sits down with inspiring people who are changing the game through their work, their passion, and life success.

    EPISODE 01: THE COMPELLING & INSPIRING TRUTH ABOUT BEING AN ENTREPRENEUR with Ashley Morrow