Utah Utes

Gameday Couture brought to you by SOHO is your one stop destination for Utah Utes game day gear. Shopthesoho.com brings you head to toe, curated looks for your tailgate or game day outfit. Shop for Utah Utes women's and kids apparel for yourself or as the perfect gift for that Utes fan! Whether shouting from the stands in Salt Lake City, UT, or watching from home, we have you covered for women's and kids college game day apparel.