South Carolina Gamecocks

Gameday Couture brought to you by SOHO is your one stop destination for South Carolina Gamecocks game day gear. Shopthesoho.com brings you head to toe, curated looks for your tailgate or game day outfit. Shop for South Carolina Gamecocks women's and kids apparel for yourself or as the perfect gift for that Gamecocks fan! Whether shouting from the stands in Columbia, SC, or watching from home, we have you covered for women's and kids college game day apparel.