Indiana Hoosiers

Gameday Couture brought to you by SOHO is your one stop destination for Indiana Hoosiers game day gear. Shopthesoho.com brings you head to toe, curated looks for your tailgate or game day outfit. Shop for Indiana Hoosiers women's and kids apparel for yourself or as the perfect gift for that Hoosiers fan! Whether shouting from the stands in Bloomington, IN, or watching from home, we have you covered for women's and kids college game day apparel.