Go Blugolds! Whether you're cheering at Carson Park or showing off your Navy and Gold spirit throughout Eau Claire, stay game-day ready with officially licensed Wisconsin-Eau Claire Blugolds women’s apparel. Bundle up in a Blugolds hoodie, show your pride in a cropped Eau Claire tee, or sparkle with a sequin UWEC blouse perfect for alumni events, game days, or repping your school pride every day. At UW-Eau Claire, excellence leads the way—and now, your wardrobe will showcase it.