Go Dukes! Whether you're storming Bridgeforth Stadium or showing Purple and Gold pride all over Harrisonburg, show it off with officially licensed James Madison Dukes women’s apparel. Stay cozy with a JMU hoodie, get casual with a cropped Dukes tee, or light up game day with a sequin James Madison blouse. Built for the fans who believe in Dukes all day, every day. At JMU, we bleed purple—and now, you'll wear it better than ever.