James Madison Dukes Apparel
Go Dukes! Whether you're storming Bridgeforth Stadium or showing Purple and Gold pride all over Harrisonburg, show it off with officially licensed James Madison Dukes women’s apparel. Stay cozy with a JMU hoodie, get casual with a cropped Dukes tee, or light up game day with a sequin James Madison blouse. Built for the fans who believe in Dukes all day, every day. At JMU, we bleed purple—and now, you'll wear it better than ever.
Go Dukes! Whether you're storming Bridgeforth Stadium or showing Purple and Gold pride all over Harrisonburg, show it off with officially licensed James Madison Dukes women’s apparel. Stay cozy with a JMU hoodie, get casual with a cropped Dukes tee, or light up game day with a sequin James Madison blouse. Built for the fans who believe in Dukes all day, every day. At JMU, we bleed purple—and now, you'll wear it better than ever.