On Wisconsin! Whether you’re jumping around Camp Randall or repping Cardinal and White across Madison, support your team in officially licensed Wisconsin Badgers women’s apparel. Stay cozy on brisk Big Ten Saturdays with a Wisconsin hoodie, rally the crowd in a cropped Badgers tee, or add serious spirit with a sequin Wisconsin blouse that turns heads from tailgates to tip-offs. At Wisconsin, tradition, toughness, and pride lead the way—and now, your wardrobe will match every “On, Wisconsin!” chant.